Deconstructing Sneakerheads

Whenever new sneakers are launched, many collectors and hobbyists will be the first in line to buy them. They are called Sneakerheads. In 2015, 9 million pairs of sneakers worth US$1.2 billion changed hands in the sneakerhead market. Many people collect sneakers not to make a profit but to treat them as objects of art and a tribute to youth. No word can describe the pride of a sneakerhead when his full collection of sneakers is displayed. Aleix Dai, the head of Sneakerheads, finds invaluable memory and fun while collecting sneakers.